Privacy Policy

How we handle your information.

Effective date: September 29, 2026

Who We Are

Eaton EDU ("we," "our," or "us") provides systems strategy, consulting, and technology tools for healthcare practitioners. This policy covers our website (eatonedu.com), the Eaton EDU Sparks and Sparks for PracticeQ Chrome extensions, our SMS text messaging program, and related services.

SMS Text Messaging

Eaton EDU operates an SMS text messaging program to communicate with active clients about their service engagement, project status, scheduling, invoicing, document signing, and direct support inquiries.

Information we collect for SMS

  • Mobile phone number (provided by you during onboarding via our intake forms or directly to us)
  • Message content you send to us
  • Timestamps and delivery status of messages we send to you

How we use SMS information

We use your phone number and message content solely to provide the services you have engaged us for. This includes sending project updates, meeting reminders, invoice notifications, document signing requests, service-related account updates, and responding to inbound inquiries.

Sharing of mobile information

Eaton EDU does not share or sell mobile information or phone numbers with third parties or affiliates for marketing or promotional purposes. Information shared with subprocessors solely to deliver the SMS service (such as our SMS messaging provider — currently Twilio or OpenPhone) is not considered sharing for marketing purposes. Mobile opt-in data and consent are not shared with any third party for any purpose.

Opt-in

You opt in to receive SMS text messages from Eaton EDU by initialing the dedicated "Text Message Consent" form provided during onboarding (signed via IntakeQ alongside your Ecosystem Membership package). Eaton EDU only sends SMS text messages to individuals who have signed this consent form.

The full SMS opt-in disclosure — including consent language, message frequency, opt-out instructions, sample messages, and our anti-sharing policy — is publicly available at eatonedu.com/sms-consent.

Opt-out

You may opt out of SMS messages at any time by replying STOP to any message from us. You may also reply HELP to receive assistance. Opt-outs are honored automatically and immediately. Standard message and data rates may apply. Message frequency varies based on your active engagement with us.

Additional terms

Additional SMS terms and conditions are available in our Terms & Conditions.

Sparks, Sparkle & the Sparks for PracticeQ Extension

Sparks add features to IntakeQ/PracticeQ for Eaton EDU Ecosystem members. They come as Template Sparks (scripts inside your IntakeQ form and note templates) and as the Sparks for PracticeQ Chrome extension, which includes Sparkle, the assistant. This section explains what each one uses and where it goes.

Template Sparks

Template Sparks run inside IntakeQ's form. They read and write field values on that form only. The only thing they send to our server is your practice ID, to confirm your membership.

What the extension uses

  • IntakeQ pages only — the extension runs only on intakeq.com and talks only to our server (sparks.fly.dev).
  • Your practice ID, name, and email — read from your signed-in PracticeQ session to confirm your membership and connect you to your practice's account with us. We keep these with your membership record.
  • Data on the page for widgets — appointment and profile details shown on your screen are used in your browser to display widgets like preferred names and driving routes.

Sparkle

  • Questions you ask — the text you type is sent to our server and processed by our service providers (hosting, AI, and search) to find and write an answer. We keep your questions and any 👍/👎 you give so we can improve the answers. Keep client names and health details out of questions; use them only in commands.
  • When Sparkle looks something up or acts for you — it reads the records it needs from your own PracticeQ session. That information can include protected health information (PHI), and it is processed by our AI provider to answer you. Anything Sparkle changes is shown to you first and waits for your confirmation.
  • Voice input — when available, speech is transcribed on your own computer. No audio leaves it.

How PHI is protected

Any PHI is handled under the HIPAA Business Associate Agreement you sign with us. Our hosting provider and our AI provider each have their own Business Associate Agreement with us, as that agreement requires. Our AI provider does not use your data to train its models.

Messages (in-app support chat)

If you use My Messages, the text you type, your name, and your email are sent to our server and delivered into your practice's conversation with the Eaton EDU team, so we can reply to you.

Usage information

We record which features are opened and used (for example, "Income Snapshot opened"). This is limited to your practice ID, an optional user ID, the feature, and the action, and it helps us see what's useful.

What the extension does not do

  • Does not run on, or read, any website other than intakeq.com
  • Does not track your browsing activity
  • Does not use cookies or third-party analytics
  • Does not sell, share for marketing, or monetize any data
  • Does not contact your clients or move money
  • Does not execute remotely hosted code — all extension logic ships in the published package; widget UI is rendered in isolated sandboxed iframes per Chrome Web Store policy

Permissions explained

  • storage — caches your membership status so the extension doesn't re-check on every page load.
  • tabs — detects when an IntakeQ tab is open so the extension popup can show your practice status.
  • scripting — adds our tools to IntakeQ pages.
  • Host permissions (intakeq.com, sparks.fly.dev) — required to work on IntakeQ pages and to connect to our server.

Website

Our website uses Google Analytics to understand how visitors find and use our site. Google Analytics collects standard internet log information and visitor behavior in an anonymous form. No personally identifiable information is collected through our website outside of the application form, which is processed through IntakeQ.

Data Retention

We retain client information only as long as needed to provide our services. If you leave the Ecosystem, your access is deactivated. PHI is returned or destroyed as your Business Associate Agreement describes.

Your Rights

You can request access to, correction of, or deletion of any personal data we hold. To make a request, contact us at the email below.

Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated effective date.

Contact

Questions about this policy? Reach us at connect@eatonedu.com.